Threads Expands Communities, Tests Badges

These feature additions signal Meta’s commitment to deepening user interaction and retention within the Threads ecosystem against rivals.

• Community Expansion Meta’s Threads expanded its Communities feature, growing from an initial launch of over 100 groups 1.
• Engagement Incentives The platform is actively testing the introduction of badges specifically for highly engaged members 1.
• Feature Parity Focus The rollouts align with Threads’ ongoing strategy to match feature sets offered by competitors like X and Reddit 1.
• 100+ - Minimum number of communities at initial launch before expansion 1.
• Monday - Day of the week when the expansion and testing were announced 1.